SUPER STUPOR - Bowl you over! affects: Whetting, betting, and vetting. 

All about conditioning: Of course it is. That is, the team that's in the best shape, this far into a season, where studies of well-seasoned athletes show are hardly in any condition to get out of bed, let alone, be ready to put on a SUPER DUPER show. You know, the ones that, upon close analysis, the ones that dig behind the scenes, to find out if the "depth charts" lack depth. As in vetting. But..."the show must go on!" as the saying goes, and one that has the makings of a great locker room speech, especially if it's a team that's already bruised and battered, having their proud history at risk, after a dismal first half. Kind of like an underwhelming half-time show we've gotten used to...

As for the rest of us: The so-called weekend, or Walmart warriors, that can at least, if not get up and dash the forty like a pro -- a key indicator a scout, scouting the ever-covered "Combine" uses to see if you meet one of many standards...the one showing you can get off to a strong start -- we can at least, as the commercials covering these increasingly covered events, suggest, as in whetting out appetites, look the part, as in SUPER athletic apparel. An exploding industry. As in StockX -- a website that does a lot of your due diligence, vetting, to make sure you're getting the "real thing" -- as in the sweat socks still hinting of locker room ambiance...the so-called "sniff test"...😓

Strong associations: That the display models as well as the commercials displaying them, strongly suggest, to our appetites, as well as our pocket-books. You can bet on it. The commercials that, like the bill-boreds (see February 5th post, primer, to be prepped) I "couldn't help but notice"...see the connections yet...it's almost in-voluntary, as in "classical conditioning" The kind that preys and prays that, with right kind of appeal, we'll willingly pay, for things we had not even thought of, until the "sponsor" brought it to us. Including the now, almost omni-present "sports book" which, in addition to obtaining the right apparel will give you the right look, can, under certain conditions, as the fine print, fast talking linguists...”could, potentially…place you at your own peril”. Well, that's not exactly the wording but at least it's a bit....suggestive.

You have been affectively fore-warned. (as in perhaps a better bet to curl up with a good book, that will set you free)