Simply a Matter of Conditioning

Short and (bitter)sweet: An ongoing friendly debate in the sub-field of psychology known as Behavior Modification and its components of both pain and pleasure…

An all-out assault… on our senses, which results in a multi-sensory approach, as in both the mice working overtime to find the food nuggets or sweet solution ("anything but cheese please!"), and us now known as humanoids going out of our way to avoid what we find obnoxious…

Current case study… it’s not too difficult to see why we, after decrying “never again!” still chase after false promises in the ad campaigns. And it’s fairly easy to see why there’s an anticipatory rush on ear plugs, noise cancelling headphones ahead of the cacophony of caustic commercials. Which in turn free up one’s hands to deal with what we find in poor taste…as we taught our kids, “just hold your nose as you spoon it in..” Which may be strongest explanation for when, after “throw the bums out!” who usually just get replaced with some “real stinkers” - - we will soon realize a shortage of clothespins. 😫



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